The Provincial Young Workers Committee has released the final video of its provocative campaign to encourage young people to vote in the federal election. The PYC, with the encouragement of OPSEU’s Executive Board and the Central Political Action Committee, decided that the best way to get the attention of youth was through something humourus and edgy. The result: Tell young people to not vote. The campaign is working. The campaign was launched in Toronto on August 13 at OPSEU’s Young Workers Conference. The campaign is using traditional mobilizing tools such as posters, flyers, and buttons, along with social media tools such as content on OPSEU’s website, Facebook, Twitter and Instagram. To see the latest video, click here: https://vimeo.com/141727834
