OPSEU Liquor Board Employees Division

We have buttons to wear in the workplace

We have buttons to wear in the workplace


To: All Highest-Ranking members in the Liquor Board Employees Division

We have buttons to wear in the workplace! 

Our campaign against the sale of beer and wine in grocery stores is heating up. Last week, we told you about radio ads that are airing this summer in Toronto, in cottage country and along the Highway 400 and Highway 35/115 corridors. The ads are meant to start a conversation about the social harm that will result from increasing access to alcohol. 

Before we produced the radio ads, we held focus groups in Toronto and London with members of the public. The participants agreed that LCBO employees do a great job of selling people alcohol within the confines of the law. 

Help us get this message out to the public by wearing the button we have produced: Our responsibility is to you. (See the images below).The LCBO has told OPSEU that our members are permitted to wear this button in the workplace.


We need all members to wear our buttons. We know it can be a challenge to get to all the stores. We are here to help you with this task. We can ship to stewards' homes or to their OPSEU regional office. Please work with your LEC to determine quantities and then email Mary-Anne DiAdamo, mdiadamo@opseu.org. Let her know your Local number, the quantities required, and the names and mailing addresses of the members receiving the buttons in order to distribute to their stores, warehouses and head office.    

Thank you in advance for helping us get our message out at this key moment in the campaign. As you may know, the timetable for recommendations on legal changes so wine can be sold in grocery stores has been extended. The government is not expected to hear from their advisor, Ed Clark, before November. Let us use this time to keep campaigning!  


In solidarity, 

President Warren (Smokey) Thomas

Denise Davis, Chair, Liquor Board Employees Division  

LCBO employees Our responsibility is to you button

Les employés de la LCBO Notre responsabilité envers vous.